Tuesday, February 26, 2013

Shimmer Magazine Screwed Up

Shimmer Magazine website
My review of Shimmer 15


It was when I received their last newsletter, featuring their latest volume, Shimmer 16, that I suspected an oversight. While others were raving about the issue, I was without a copy. As a subscriber I felt I should have had my copy in hand, but knowing that in this chaotic post-modern age nothing is reliable, I was prepared to be patient and gave myself one week before inquiring. During that week I considered possible reasons why my issue was not in my hand.

Perhaps it was due to that heavy snow storm wreaking havoc along the Canada-US border. Perhaps Montreal, foreign soil as it is, lies legions away from Salt Lake City, and the shimmery carrier pigeon was too worn out to make it to my mailbox on time (the two are 3,119 kilometres, or 1938 miles, apart). Maybe it had to do with the Canadian dollar once again falling below that of the US. Or maybe, just maybe the shimmery staff simply forgot about little insignificant me.

A week passed and I wrote them a polite (I am Canadian) note, kindly inquiring about the delay. This was a Friday. On Monday I received this reply.



It looks like we screwed up your address when we entered it in our database -- so your copy has been returned to us. Woe!

I'll put another copy in the mail right away -- meanwhile, here's the electronic edition for you to read while you wait for it to arrive. I'll also extend your subscription by an issue to make up for the inconvenience!

I'm so sorry.


The term "screwed up" was theirs. A little harsh, I think. Excellent customer service though, particularly that "I'm so sorry" at the end. Something about it, either the "so" or its position at the bottom somehow managed to touch my cynical heart. I'm prepared to renew my subscription on the strength of this prompt response alone. I still have a couple of issues to go, however, and in the meantime I can only hope that the fine people at Shimmer screw up again.

You can support Shimmer Magazine via their subscription page.


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