Without the various publications now available, the struggling writer concept would quickly metamorphose into the incidental writer, a writer who writes for self but has utterly given up on the dream of print. Publications need support, often financial, and the best way to support any publication is to purchase or subscribe.
At the age of thirteen I asked my parents, near Christmas, to gift me a subscription to Alfred Hitchcock's Mystery Magazine, which they happily did. That excitement each month of receiving a collection of stories has remained with me ever since, though I've long since stopped that subscription. Since then I've held subscriptions to Prairie Fire, Riddle Fence, Prism International, Exile Quarterly, Grain Magazine, Dark Moon Digest, Glimmer Train, current favourite The Fiction Desk, and many others. Receiving a package from any publication, whether a journal, an advanced copy for review or a book via Book Depository or Bookmooch is a treat equalled by little else. In return for a subscription I receive not only fiction and articles, but excitement and pleasure. Also, I am happy to know I am helping to keep the publication in print and the writers employed.
There are also funding projects available at times for both journals and one-off publications, and there are terrific ways in which readers can feel as though they are in some small way part of the publication. The first actual donation I gave was to Riddle Fence through a Rockethub campaign granting special subscription offers to those generous enough to support financially, and just the other day I was enticed to support Dark Regions Press for a shared world anthology project titled Madhouse. This particular campaign was attractively set up via indiegogo, and promised additional artwork and authors by offering "perks" to those helping fund the project. These perks range from copied of the final product to having a character named after the funder, or having a particular author kill off the funder in some creative way. I happily purchased a Madhouse Grab Bag, and having done so am suddenly quite excited about the project, which is to be delivered April 2015. (Though I'll likely forget about the entire thing until I receive a package from DRP.)
The recent publication Pulp Literature recently launched a kickstarter campaign in order to fund their second year as a paying print publication. I will soon familiarize myself with the publication (beginning tonight) and will likely make a donation/purchase to help them out as well.
There is still plenty of time to help fund Madhouse or Pulp Literature, if you're so inclined. Otherwise I would urge any reader and writer to support a publication with a subscription. A year subscription to most journals is equivalent to a meal or two (or three, depending on how you like your meals). They make excellent and unique gift ideas and generally look nice on a bookshelf. Moreover, in this age of electronic communication, it gives us something to look forward to in our mailboxes.
If you do decide to support a publication via a new subscription, let me know which one you've selected. Or let me know of others campaigns currently underway.